Fashion in Rome: Genny


Sara Cavazza Facchini, Genny’s creative director

Extremely feminine dresses, marking the waist-line and leaving uncovered arms are Genny’s new style. The historic pret a porter brand ‘is now property of Swinger International. The President Mathias Facchini and creative director Sara Cavazza Facchini are the architects of the brand’s growth, starting from a very fashionable catwalk during the Milan Fashion Week .

Genny is more active than ever: in October, the launch of Ethereal, a very fresh fragrance with fruity notes. Then, the opening of the boutique in Rome, in Via Bocca di Leone 84, in addition to that of Forte dei Marmi opened last year. A store in Milan and two in China are Genny’s next goals, together with making Genny an international Made in Italy brand.


Genny’s clothes are in Rome at,

Via Bocca di Leone 84 (00187 Roma)

Tel. +39 06 6991683

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The brand Genny was founded in 1962 by the entrepreneur Arnaldo Girombelli: in the beginning the name identifies a production of handmade skirts and blouses, which were sold only in his boutique in the center of Ancona (a little Italian town).

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