Exactly one year after
                                     L’ULTIMO CONCERTO?
                       the biggest “web mob” ever in Italy,
the silence for the live music sector is even more deafening.

2020 – 2022 | #nessunconcerto

It was 28 January 2021 when, suddenly and simultaneously on the social channels of Italian Live Clubs, photos of club facades began to appear, topped by a large question mark.
This is how L’Ultimo Concerto (The Last Concert) began, what has been described as the biggest ‘web mob’, or flashmob on the web, in the live music sector in Italy.
The initiative, desired, organised and promoted by: KeepOn LIVE, Arci and Assomusica, caused widespread discussion. For the first time, a media campaign had such an effect that it turned the spotlight on the real risk of permanent closure of the spaces in which live music expresses itself, draws its lifeblood, meets the public, makes artists grow and allows them to establish from the stages that unique energy, adrenaline and emotions that only a live experience can give.
L’Ultimo Concerto? ended on 27 February 2021 with the streaming of silent events, carried out on the stages of Live Clubs scattered throughout the Peninsula and adhering to the campaign, with the support of an impressive number of artists, among them the biggest names on the Italian music scene.

The impact of L’Ultimo Concerto? was such that, in the following months, it was possible to start and consolidate the dialogue with the Government and the Institutions, aimed at the recognition of an entire category, hitherto invisible.

A year has passed since that 28 January, 23 months after the official start of the pandemic in Italy, and live music, the sector that has suffered most from restrictions, stops, limitations, is still almost totally silent.

In spite of the central role that music, concerts and live performances play at a cultural, social, territorial and economic level, in spite of their unquestionable weight in the constitution of a lively and healthy society, the entire sector has returned to groping in the dark.

The situation is alarming.
2020-2022 | #nessunconcerto

Although, last October, there was a faint hope that a gradual, albeit slow, recovery was underway, in the last few months an entire sector, that of contemporary live music, including all venues (live clubs, circles, arenas and stadiums), festivals, promoters, technicians and workers, booking agencies, services and service companies, artists and managers, have been forgotten again.

As of 1 January 2022, all previously foreseen emergency support measures have ceased and there is currently no mention of any continuation of these forms of support.

The live music sector seems to have disappeared from the agenda of the country’s cultural, social and economic priorities. It is no longer mentioned among the categories deserving of support, not even through the PNRR, despite being one of the sectors most in crisis in our country, and no process of cultural and regulatory recognition is underway, relegating live music to a poor and expendable art form.

What is the current situation?
Can concerts be held?

Potentially yes, but under these conditions:

No standing room
No full capacity
No food and drink, which for many of the spaces where music lives, represents the only source of income for the realisation of the shows.

They are partial concerts, economically unsustainable, even more so in the absence of contributions, and therefore impossible to programme, as well as lacking the energy and empathy between audience and artists, the involvement that allows you to immerse yourself and fully live that unique, exciting experience that only live music can offer.


How much longer can it last?

is an initiative of Arci, Assomusica, Bauli in Piazza, KeepON LIVE, MMF Italy

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