For a few days in the Yamamay store it is possible to buy some products of the Goel Bio Cosmethical line made specifically by the Biodermocosmesi laboratory in Locride in Calabria, inaugurated exactly two years ago.
Yamamay, a well-known underwear brand, had already experienced a timid approach to cosmetics with a “hybrid”experiment that gave birth to the “YamamayAntiAge”clothing line. Remember the slogan: Do you wear yourcream?
The growth potential of the cosmetics market was already known, and the analyses on the market for “value-oriented consumption”.
Since 2014 natural cosmetics have exceeded the marketshare of 1 trillion euros: a 10% growth in the sector that corresponds to a significant market share of 7.8% overall.Entire shelf sectors are dedicated to natural cosmetics and consumers begin to be accustomed to the idea of find ingnatural cosmetics in the same place where they buy other products to treat their beauty, even dress their own intimate.
It is right for the well-known brand, therefore, today to try again with more decision and courage by paying attention tothe concept of sustainability and winging alliance with Goel a peer group of Calabrian cooperatives that have the combating the “mafia” with projects Economic development of ethical measures.
But what is behind this partnership?
Goel Bio Cosmethical is a Polistena’s laboratory that was born under the partnership of the Cooperativa Idea and the Luigi Monti
Community with two mission:
A) A quality production through the design and implementation of a bioecocosmetics laboratory and a line of eco-bio products certified ;
B. Promotion of the youth and women’s employment in Calabria.
The laboratory uses mainly raw materials and wastes deriving from the organic production of Goel bio (which the production of organic oil, oranges, jams andorganic juices, etc…) by making the concept of a circulare economy.
But if in Germany (a Leader in cosmetics in Europe with almost 8% market share of natural cosmetics) there is a growing differentiation between the so-called almost natural and authentically natural cosmetics, the international markets Have a different picture.
Goel Bio Cosmethical have international certifications such as ICEA and COSMOS. Therefore, Goel bio cosmethical products:
1) has only selected “green light” ingredients based on thehugely popular cosmetic ingredients guide www.biodizionario.it
2) used the least possible number of ingredients aware that as in the food, even in the organic cosmetics grows the certainty that the complexity of the formulas corresponds seen chemical and allergic reactions.
In organic cosmetics, the boundaries between the almost natural cosmetics and the truly natural ones are decidedly blurred. Behind the concepts of natural and eco-bio There is therefore a world that presents pit falls. Choosing anexcellent natural product is not easy. The regulatory framework is uncertain and makes life easier for the so-called “ecoCrafty” who play on the ambiguity of themessages on the label. Goel Bio Cosmethical aims to impose itself on this market with a more valid communication and Yamamay has decided to leverage embracing a broader andmore effective concet of sustainability.
This is the social innovation as well as sustainable that we like to choose. *
*This traslation is generated automatically
Dhebora Mirabelli is a legal project manager as well as a lawyer specializing in administrative law and protection of human rights.
An expert on equal opportunities, social business and corporate social responsibility, she has worked for over fifteen years as managerial coordination of European projects at the Agency for Digital Italy, the Presidency of the Council of Ministers, the Ministry of the Interior, the Ministry of Economic Development, the Ministry for the Protection of the Environment, the Earth and the Sea, the Directorate for Cooperation and Development of the Ministry of Foreign Affairs, etc. on the themes of social inclusion, social responsibility, protection of human and environmental rights.
He graduated in business law at the Luiss Guido Carli in Rome, the first level degree in Manager of Development and Cohesion Policies at the University of Parma, the II level Master in Engineering for Public Administrations at the University of Parma. University of Rome Tor Vergata and the Master’s Degree of Executive Business Administration (MBA) at the Graduate Business School of the MIP-Politecnico of Milan, deepening his studies in the international course held at the Tonjii University School of Management in Shanghai, the Audencia Nantes Ecole de Management and the Coppead UFRJ of Rio de Janeiro.
He is a member of the coordination of the national DESC on the Economic and Social Rights of Amnesty International since 2015. Slow Food member. Support of the projects in Africa of the “La Terra di Piero” Association and of the initiatives against the mafia of the “Gli Amici di Goel” volunteers association.
He has edited several sections of online publications, among the most important: https://immigrazione.west-info.eu/; http://www.socialchangeschool.org/it/tag/blog-fatto-quotidiano/; http://www.spiritoleader.it/category/csr-mip/
He has published a book of fairy tales and African photographs “Pole Pole: fairy tales and colors of Tanzania” devolving the proceeds to build a school in Tanzania. Born in Rende, she lived in Sydney recently returned to Italy.