Despite the Prosek the Italian GDP reacts against the Covid thanks to Made in Italy

Growing Italian exports in the post covid period boosts Italian GDP in the first three quarters of 2021. As reported by the OSCE (Organization for Security and Co-operation in Europe), in the post covid period Italy has recorded a higher economic growth than other countries. According to the data, in the third quarter of 2021, Italian GDP grew by 2.6% after further growth in the second quarter. Therefore, the Italian economy has become more robust and has grown by 5.3% in the last 6 months (Il Sole 24 Ore, 2021), considerations that do not take into account the possibility of new lockdowns.

The economic recovery is mainly driven by tourism, household purchases, residential construction, but above all, by the increase in manufacturing activity and Made in Italy exports. Wines, furniture, agri-food and electronic products, as well as medical devices, which have always been synonymous with quality all over the world, have marked a considerable increase. Specifically, the Italian manufacturing industry, thanks to technological modernization, in 2021 marked an increase in exports of 4.9%. Among the sectors that have marked a significant growth in exports is that of yatching, which in the first half of 2021 recorded +18.6% and a turnover of 2.9 billion euros (Il Sole 24 Ore, 2021).

Attention to Italian sounding and fake food

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Made in Italy products are increasingly affected by unfair competition. We are witnessing the use by foreign countries of products that look Italian but do not come from our country. Italian sounding, that is the imitation of Italian agro-alimentary products, is an unfair competitive practice used by competitors and against which the Italian Chambers of Commerce in the world have been operating for years by adhering to the True Italian Taste project, promoted and financed by the Italian Ministry of Foreign Affairs and coordinated by Assocamerestero.

The debate on the so-called Croatian “Prosek” is an important example. As a matter of fact, despite the possible adoption of the international certification has already been opposed by Italy, Croatian wine is still waiting for this important recognition. Italy, on the other hand, considers it as an attempt to imitate an Italian product and to undermine the market of the real Prosecco DOC, as well as the most consumed wine of the world. Such a product could weaken a market that is worth about 35 million euros and produced a turnover of 2.4 billion euros in 2020. Therefore, Italy is already conducting a legal battle based on the improper use of the word Prosek, which is nothing else than the way Austrians used to call Prosecco during their domination in Veneto. In this regard, the Minister for Agricultural Policies, Stefano Patuanelli, asked the Croatian Republic for explanations about the use of this name and also requested the intervention of the European Commission in order to protect the PDO product.

However, despite the numerous imitations, the Made in Italy continues to be a guarantee for the Italian economy and for this reason there are many strategies to defend these products. In this context, Italian chambers of commerce abroad not only consolidate bilateral relations between Italy and the countries where they are based, but also work to protect authentic companies and products through awareness campaigns, events and other activities.

Article source: ccinice.org – Italian Chamber of Commerce of Nice

Traslated with translator

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