The Roma Web Fest is the first official Italian Festival of the web series.
From 25 to 28 September 2014
The Roma Web Fest wants to promote a new model of interaction between the traditional film and the latest kind of productions, which use Internet to create and upload their contents.
The Roma Web Fest is not just a celebration of the web series, it is aiming to become a permanent multimedia showcase for the newest talents and the independent productions. In fact, the Web Fest is the central event of the organization, which works constantly and continuously with the web contents over the year. The Roma Web Fest is just not an event, a competition, a celebration of the new digital trends, a showcase for independent contents, but has the goal to represent the contemporary media world with a permanent area in which to share new ideas and projects, and to create new connections between other authors and productions, in order to lead the websphere to the consecrated film factory.
The Festival, built in the canonical way with an annual event, allows even the oldest and most conservative companies to discover and appreciate new kinds of entertainment, creating a direct link with authors, filmmakers, and actors of the web series during the event. A sort of Market- Festival to promote the talents of the web and turn the contemporary movie scene into a new kind of cinema, that could be closer to the needs of the audience.
THE ROMA WEB FEST AND THE ‘UNIVERSITY’ THE WISDOM OF ROME TOGETHER BETWEEN seriality ‘AND BRANDED CONTENT
25 Settembre 2014 at Rome University La Sapienza
Facoltà di Lettere e Filosofia, Aula Levi – Vetrerie Sciarra
Via dei Volsci 122, 00185 Roma
(Area: San Lorenzo)
Rome Web Fest, the Festival dedicated to the official Web Series in Italy, in collaboration with the University La Sapienza of Rome, is pleased to present 25 September 2014 a study day dedicated entirely to the subject of the birth and development of web products natives.
The Web Fest Rome is the first web series festival dedicated to fashion and film to be set in a prestigious location so thanks to the intuition of prof. Saggioro Alessandro, President of the degree course in “Science of Fashion and Costume” and director of the Master in “Fashion Studies”.
This meeting is a source of pride for the teachers cinema Mauro Di Donato and Andrea Minuz that since last year, along with Janet De Nardis, creator and artistic director of the Festival, triggered by the DASS (Department of History of Art and Entertainment) the first Italian university laboratory dedicated to the production of web series.
The event enriched by the contribution of the head of the fashion of Rome Fest Web Valeria Oppenheimer, it will be a journey through testimonies and meetings to discuss the relationship between cinema, fashion and new digital cultures, with particular reference to the world of “Web series” and “Fashion Film”. To intervene will be scholars and professionals called to tell the development and various synergies have arisen among some of the most important macro themes that describe today’s web native products, such as: serial, the brand, storytelling and industry fashion.
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28-27-28 Settembre 2014 at MAXXI festival
MAXXI National Museum of XXI Century Arts
Via Guido Reni 4A – 00196 Rome
RWF FASHION FILM AWARDThe Roma Web Fest, the first official festival of Italian Web, this year honors the fashion film.Short films, commercials, video campaigns designer but also small masterpieces signed by independent filmmakers; the fashion film invade the network at a pace faster and faster, establishing itself as a formula of communication preferred by famous brands and young designers.Today more than ever, the Internet is the privileged place of the trial, which come to life in innovative and quality content. A fertile soil and “democratic” that creatives stormed by exploiting the incredible potential.
Perpetually in the window, the fashion film bounces from one of the social network, giving visibility to its authors that in some cases they become real star.
The Roma Web Fest is proposed as a model of reconciliation between traditional film market on the one hand, new authors, and accredited productions that use the Web as a channel production and distribution on the other.
On September 27, at the prestigious Maxxi National Museum of XXI Century Arts, the jury of Rome Web Fest – made by the Director General of AltaRoma Adriano Franchi, the designer Luigi Lardini, the President of the Maison Gattinoni Stefano Dominella, journalist Stefania Giacomini and the well-known hair stylist Sergio Valente, the trend setter Eduardo Tasca – will award prizes for “Best Fashion Film” and “Best Fashion Film School” (dedicated to fashion schools).
The video winner of the festival will also be published on marieclaire.it, patner official event.
An event not to be missed, with the participation of celebrities and fashion bloggers from all over Italy.
Fashion program September 27, 2014:
12.00 CENTER ARCHIVES
Roundtable women on the web.
16.00 ROOM MAXXI BASE
Start Photocall path and interviews
17.00 AUDITORIUM ROOM
Fashion film screening in competition
18.3021.00 hours HALL AUDITORIUM
Event Fashion Film
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During the Rome Web Fest will see the best of seriality webnativa Italian and international workshops, master classes, panels, screenings, premieres, special section dedicated to fashion film, meetings and discussions with broadcasters, buyers, pitch, roundtables and awards that will lead us on a journey through the web series, viral videos, factual and fashion film.
The Orange Carpet will take place on September 28th 2014 at 18:30 and will allow the public to meet with the web‘s most popular star of the moment, by Michael Righini, Matthew Brown, from Pantellas to Edward Ferrario, from the vice squad, to The Jackal, Flavio Parenti to PAntellas, Own goal by Gaia Scodellaro from Astutillo Smeriglia Martina Shadow, by Licaoni Ivan Silvestrini and many others.