From 10 to 12 November in Italy World Usability Day with WUDRome in Rome, Milan, Parma and Bari.
From Gender Gap to Data. Is another web possible?

Trust, Ethics and Integrity: in a year in which more than ever it has emerged how much a simple algorithm can condition mass thinking, going to affect the collective imagination and the rational and irrational reactions that people can develop in relation to social phenomena on a local and global scale, the World Usability Day – World Usability Day in over 43 countries around the world, summarises its sixteenth edition in these three key concepts.

Trust, Ethics, Integrity: what responsibility does the digital world have towards civil society, i.e. the end user of a product? Is it possible to conceive and design a digital, connected, interactive world in which our own data does not become merchandise or, worse still, a traceability of thought and movement to condition our actions?

In short: from the Gender Gap to data, is another web (and not only) possible?

Designers and experts from all over the world will talk about it and design on the occasion of World Usability Day (which has been held on the second Thursday of November since 2005) and in Italy they will meet to discuss it at WUDRome 2021 from 10 to 12 November. After the fully online 2020 edition, in 2021, in addition to proposing a hybrid and integrated formula, for the first time the World Usability Day appointment in Rome will be transformed into a widespread event located in Rome, Milan, Bari, Parma, with a stop in Manno (Switzerland): 5 interconnected hubs for a 3-day non-stop to rethink the future and reflect on the present.

Many guests for a full immersion of training, innovation and networking with workshops, talks and case studies exploring the Design Systems that help people in their daily lives: in particular, the heart of the matter will beexplored on 10 November with the meeting coordinated by Andrea Caporale of Microsoft entitled “How to share data without sharing data”, a focus on the ethics of sharing and the commodification of data from the micro to the macro context; ethics will also be explored in depth with “Ethics Framework” by Manuele Forcucci and Francesco Paradiso.
At the WUDRome, on 11 November there will also be space for reflections and proposals for the inclusiveness of technology with Francesca Fedeli, also a TED speaker, and Andrea Cardillo of Microsoft with the talk “How to communicate in an inclusive way, even with technology”. Sketchin’s Federico Rivera will also return to the subject with “Towards an inclusive approach to design”.

There will be more space for women, but also for current affairs, during the final day on 12 November with, among the guests, Leila Belhadj Mohamed and the focus “Taliban found biometric database from US Army: and now, what?”: a specific appointment that will start from the access to the biometric database of the US Army in Afghanistan by the Taliban and then extend the discussion to the cruciality of personal data management in an increasingly connected world.

“The Internet has completely revolutionised the way people live in the last few decades” explains Carlo Frinolli, CEO and Co-Founder of WUDRome, “by breaking down distances, shaping new possibilities and presenting new challenges. From business meetings to doctor’s visits, many of our daily activities, such as the way we work, booking systems to access services or new forms of socialising, have become virtual. Design must respond to the needs arising from an emergency system and adapt to our current way of life. Now we are faced with the challenges of designing for our online world. Hence the theme 2021 was born and developed: an in-depth look at the digital world and the importance of design’s role in trust, ethics and integrity.”

Behind the way we relate to technology, computers or apps, there has always been someone who has thought about the use of that technology. As a designer they have studied its usability to anticipate our needs, thinking about how, how often and where we would use that service. This is called usability, and a world day is dedicated to usability, World Usability Day, which brings together future design ideas from all over the world.
Since 2005, on the second Thursday of November, more than 200 events have been organised in over 43 countries around the world to celebrate World Usability Day. WUD was born on the initiative of the Usability Professionals Association (UXPA) and was brought to Rome for the first time in 2014 by NOIS3 – Experience Design Agency to raise awareness and train people from the digital sector and beyond on tools and issues central to the research, development and practice of good usability. NOIS3 is one of the national reference points on User experience and Human-centered design issues; it has created over the years a vertical community that is becoming more and more active and wide. The interdisciplinary team practices a Co-design approach, designing from research with users and stakeholders, to develop products and services with people’s real needs at the centre.

The hubs from which WUDRome 2021 can be followed in presence are: in Rome, at Microsoft Roma in Via Avignone 10 and Sketchin Tag Roma Ostiense Via Ostiense, 92; in Milan, at Microsoft Milano in Via Pasubio 21; in Parma, at Caffeina Via La Spezia 90; in Manno, at Sketchin Manno Via Cantonale 36; in Bari, at Microsoft Hevolus Bari, Via Giovanni Agnelli, 31-31, Molfetta (BA).

Full programme and bookings at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rome Central Mag
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings