The birth of “panettone”, sinks its origins in the distant Middle Ages, when under the Sforza court, they tried to invent a more elaborate and valuable bread, as a gift of the rulers to their subjects, on the occasion of Christmas, using flour from before quality, butter, eggs and raisins, came out the famous Italian panettone, from the shape a bit ‘more’ squat and compact than that of our days, until 1919, when Mr. Angelo Motta, baker and confectioner in Milan, did not introduce the method of natural leavening, from which came out the panettone we all know, taller, softer and with raisins and candied fruit! Panettone Motta was therefore the first Italian brand to make famous and launch the classic Christmas panettone!

Among the most popular brands, we can mention the Tre Marie, a confectionery company in Milan, which offers a panettone of excellent quality and that for this Christmas presents an unpublished Pandoro called “Il Magnifico“. One of the secrets of this panettone is the choice of the absolute excellence of butter: the precious French AOP Charentes-Poitou butter. The soft and delicate paste melts gently at the first taste, enhancing the taste rich in butter and its enveloping fragrance. As a final touch, a sprinkling of white powdered sugar!
Another quality brand is the Panettone Duca D’Alba, of Genoa, which makes traditional panettone using strictly sourdough flour and that this year presents on the market, an absolute novelty: panettone with extra virgin olive oil olive! Where instead of the butter is used extra virgin Italian olive oil, which gives the panettone a softness never tried and a pleasantly light and delicious taste!

In Naples instead we find the artisan Panettone of Vincenzo Bellavia, whose birth dates back to 1925 and offers a range of traditional panettone and some original, such as the one with pears and chocolate, or the passito of Pantelleria…

But how can we orient ourselves to choose the best Christmas panettone, made with quality products and with the traditional methods of Italian pastry?
To be on the safe side, we relied on the choice of the ideal Christmas Panettone, to one of the most famous confectioners and chefs of Sardinian origin, we are talking about Samuel Sini.
Samuel has created a panettone of craftsmanship, which bears his name: SA MADRIGHE, that means “yeast base (or natural starter)” in Sardinian language. This is also the name of its famous and exclusive restaurant in Sardinia in Sassari, in via Milano 5.

Interview with Samuel Sini

1) Hello Samuel, help us immediately to delve into the world of panettone… According to what requirements should a panettone be chosen?
From experience I can say that the choice always depends on the customer and his taste. In this sense there are no more valid selection criteria than others. But I noticed that, in recent times, the customer tends to prefer a panettone crafted rather than a product made with brewer’s yeast. It is not a fashion: I think it’s more a guarantee request, a protection also at the level of food and health

2) Which are, in your opinion, the best Italian panettone on the market and why?
Personally I think they are just those craft, although much depends on the way they are made. Sometimes it happens to read “craft product” and, in the same label, a six-month deadline: very difficult that a panettone can last so long if done by hand without preservatives and anti-mold. Among other things it becomes even more improbable if it is claimed that the panettone was made with sourdough

3) What’s your secret to create a good panettone?
This is a question that is often asked me about pizza, my great passion and work. Actually, I think that secrets in themselves do not exist. I believe that the real secret, if we can call it that, is the experience of the person: an added value, compared to the basic procedures, that no one can teach. I say this after attending, about pizzas, several training schools that provide different steps and courses of updating the university of pizza. Working in contact with teachers and art masters

4) Your recipe for creating a homemade panettone?
In short, it can be said that the main ingredient is mother yeast, a strong flour with a double v (W). The Double W is, in fact, the strength index of the flour that indicates a higher protein content of the flour itself. Here, in making the first leavened need strong flours, butter, which plays a fundamental role and still, vanilla, candied fruit and sultanas. This is true for the classic panettone. If you then go on stuffed then you can space with chocolate, cherries, pralines, and according to taste.

5) You create valuable panettone using top quality ingredients that bear your signature. Where can they be found and how can they be bought?
Yes, I usually prefer to prepare the ingredients for my work. I also use natural vanilla berries and not the usual compound flavors where chemical ingredients are instead present. I personally take care of the extraction of the aromatic part of the vanilla from the inside; as well as I realize the candied peel to add to the dough. Sometimes, however, I buy directly from suppliers I know, trustworthy, that I know how they work and that they produce, by hand, the ingredients they need.

6) How long does a panettone last, in order to maintain all its characteristics, flavor and consistency?
The duration of a panettone craft can be variable between one and two months, on average I would say a month and a half. The doves I prepared for Easter lasted to last three months, naturally without mold formation inside. This is because yeast helps to slow down the formation of molds, something that does not happen with brewer’s yeast (on the contrary, it accelerates the formation of mold)

7) Abroad all try to imitate our panettone but no one has managed to recreate the original Italian panettone! Why do you think?
They are two different products. Not to be presumptuous but, very often, these imitations are just such and present different flaws lacking in flavor, structure and other elements. Of course, then, we return to the discourse that is the customer, with his taste, to decree or not the success of a product. And if the customer is used to a certain flavor and a certain type will mainly seek that.

8) Do you recommend more the traditional or stuffed panettone?
Without a doubt the traditional one because it is the classic par excellence, characterized by the aromas of candied fruit and raisins. The more ingredients there are, the more you cover the original aroma of the panettone.

9) Do you recommend a wine or a liqueur that can be combined with panettone for the Christmas holidays?
They often ask me for passito wine, which is always associated with dessert. I always suggest liqueur wines produced in Sardinia. Sometimes even a good myrtle.

10) The essential difference between a panettone and a pandoro?
Surely the structure. Pandoro does not have the alveoli showing the panettone. It has a much denser alveolation and does not have inside the ingredients that characterize the panettone (candied fruit and sultanas)

11) Are there any other traditional Christmas sweets in Sardinia? What are they?
There are several, even depending on the areas of the island that we consider. The most common and widespread, however, are the papassini, small biscuits very tasty and the many variations, which contain raisins, dried fruit and are covered with a white icing of sugar. Or cozzula, easy to find in the hinterland of Sassari, which is a dark, sweet and crushed bread, baked in the oven with sugar and raisins.

12) For us Italians it is not Christmas if under the tree there is no panettone… why?
Where does this tradition originate from? That tree or that of the panettone? Joke! Panettone is a cake now traditionally associated with Christmas even if, especially abroad, it is consumed throughout the year. In countries like China and Japan it is a very popular import product. As for his origins, well, there are plenty of legends that tell how he was born.From those who want him improvised for a lunch at the court of Ludovico il Moro to those who see him born in more popular environments. A common point to all is that the main ingredients are really of humble origin. But the panettone has a special charm. I myself remember that as a child, living in a large family and having to always divide this cake into many slices, I wanted the moment when I would be able to have one whole thing for myself. Today I’m here in my lab to make them for my clients!

Avatar photo

By Maximo De Marco

Maximo De Marco began his career at an early age as a dancer, model, actor, singer, training and artistically perfecting internationally, winning a grant issued by the EEC (European Economic Community) that will lead him to study with teachers of World fame, later becoming author, director, choreographer, discographer, designer and writer, thanks to all these working experiences in the Entertainment World, today Maximo De Marco is one of the most important and internationally recognized Art Director , Nominated Art Director to Vitam by the Vatican, for the WYD and Friends of Pope Francis (World Youth Day), Official Member of the International Dance Council of UNESCO and Premio Cavallo D'Argento Rai (Italian Radio Television), Career of the Music Life Tv Awards (SKY) and of Cantagiro as best Artistic Director, Amen Prize for Literature with special mention at the International Exhibition the book of Turin in 2013 and winner of the Salerno International Film Festival in 2017 with his religious historical film "Petali di Rosa". In his career as Art Director, he has directed Televisions, Radio, Magazine, Theaters, and great Star of Music and Performing Arts, including the English Pop Star Boy George, for his World Tour in the 90s ", the winner of The Voice of Italy Sister Cristina, and other artists such as: Franco Simone, Teo Mammuccari, Fabrizio Frizzi, Antonella Ponziani, Claudia Koll...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rome Central Mag
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings