1M Europe launches search for one act to perform at Primo Maggio, Italy’s biggest free open-air concert in Rome on 1st May 2018

1M Europe, a partnership between A.T.I. and iCompany, will give away minimum one slot for one independent act to perform at the televised Primo Maggio Concert in Rome on Monday 1st May 2018.

Managed by YourMusicBooking and powered by One More Lab, selections will take place in the UK in association with Jar Music Live (London, Brighton, Liverpool, Birmingham) and in Bruxelles, Berlin, and Amsterdam by OML.

The event is open to all genres. Acts can register at 1M Europe website by the 15th January 2018.

Primo Maggio Concert is Italy’s biggest free one-day open-air concert that celebrates Italy’s “Labor Day”. Born in the 1990’s, it takes place in front of the breath-taking Cathedral of San Giovanni in Laterano (Rome). Each year over 800K music revellers descend on the Piazza to make this Italy’s biggest free live concert. The event is also broadcasted live on RAI TV, Italy’s national broadcaster, beginning at 3pm non-stop until midnight and with viewing figures that have peaked at over 8 million. Past headliners have included chart-topping Italian and international acts such as Subsonica, Negramaro, Oasis, Led Zeppelin, Skunk Anansie, Editors – to mention a few.

For any European act, this is a great opportunity to play a huge concert in the Italian calendar and promote their music to millions of potential new fans!

How does it work

Before thrusting you under such a big spotlight we need to check a few things
Online shortlist

Once the acts have been shortlisted, their information (band photo, bio, MP3/video) will be uploaded to our 1M Europe website. Then they will be selected by 1M Europe jury.
Before we put you in front 100K people just need to check you can do it live, so you will be selected for Live Selections. You choose in which city you want to perform.

1M Europe “Nominees Live Concert”

All the acts selected online will be called for live selections in the cities chosen by them.

In London, there will be minimum 3 concerts, with a maximum of 9 performing acts, with 2 acts from each show going on to perform at the 1M UK Final & Award Ceremony.
In other UK cities, there will be 1 concert, with a maximum of 8 performing acts, with 2 acts from each city, performing at the 1M UK Final Award Ceremony in London.

In the other European cities (non-UK) there will be minimum 1 concert, with a maximum of 10 performing acts, with 1 act from each city, going on to perform at 1M UK Final & Award Ceremony (in London).

All the travel expenses are up to the Organization.
The final act
1M UK Final Award Ceremony

1M UK Final & Award Ceremony will showcase the selected acts in London: 2 acts from each UK selections and 1 act from each Europan city.

The winner will take center-stage at Italy’s biggest live open-air concert on the 1st May 2018 in Rome.

Live shows
Live audience votes in UK

Each member of the live audience will be issued with a ballot where they can vote for their 1st and 2nd choice act.


At each live show the partners of 1M Europe and Primo Maggio, the press, music partners and special invited guests will make-up the judging panel. Each judge will vote for the act as they perform. Once the acts are decided by the live and jury panel the judges’ votes will determine the act/s that will progress to win the contest.
Prizes & awards

Minimum 1 act will perform at the televised Primo Maggio Concert in Rome on the 1st May 2018. Flights and accommodations for the acts from London to and from Rome will be paid by 1M Europe. For the other European acts (non-UK) flights and accommodations will be paid by 1M Europe to and from London.


january 2018

friday 26
London | Primo Maggio Shortlisted Acts ShowcaseUK Nominees ShowcaseCargo

february 2018

thursday 01 feb
London | Primo Maggio Shortlisted Acts ShowcaseUK Nominees ShowcaseCargo

thursday 08 feb
London | Primo Maggio Shortlisted Acts ShowcaseUK Nominees ShowcaseCargo

friday 09 feb
London | Primo Maggio Shortlisted Acts ShowcaseUK Nominees ShowcaseCargo



Massimo Bonelli

Musician, producer, manager, publisher and dreamer
From 1998 to 2002, I organized Feedback Festival, moderately successful event that took place at Eboli in Italy, the city in which I grew up. In those years I was singing, I played and I carried the cross in Alibia, a band who, between 2000 to 2010, released 3 studio albums and several singles, played on stages around 400 clubs and important events (Arezzo Wave, Rock Targato
Italia, Trends, Sonica, MTV Days).

In 2002 I left Eboli to move to Rome, where I started working as a consultant for recording and publishing companies, in positions like artistic director, administrative manager and consultant. Over the years, I have edited and produced many record productions. Now I am the coordinator and
consultant for the events partnering Premio Fabrizio De Andrè, Area Sanremo, Premio Giorgio Faletti, Unione dei Premi Musicali Italiani, il Tour Music Fest, MEI, UniWeb Tour.

In January 2015 I founded iCompany.

Since 2015, I’m the manager for Primo Maggio concert in Rome.

In 2016 I created iEvent, a national platform of major events and music awards.

Since autumn 2016 I’m the manager for the writer and conductor Massimo Cotto and the Italian artist Fabrizio Moro.

Pamela Pagano

Director and Art Consulting for One More Lab, vocal coach and performer
Pamela Pagano started her career as a performer for several important musical productions, in Italy, France and Germany. Now, she found passion behind the scenes, discovering and following upcoming artists of the indie pop scene. She produces and develops projects for her music label. Her good taste and intuition, led her to have an overall picture of what might be the digital music industry.

Record head at One More Lab since 2013, distributed by Believe Digital. Management for Sanremo Rock Festival 2015/2016. Manager for Girls bite dogs, an electronic project made in Spain. Manager for BRIONI Music, Italy/UK. Manager for SAMA band Italy. Winner at FIM 2016, Fiera Internazionale della musica, as best international independent record label. Producing and Managing ‘One More Compilation’ with all international artists as Totem (U.S.A.), Nina (UK), Nikki’s Wives (Canada) and others.

Vocal teacher at Campus University of Leicester and Reading University, in UK, since 2010. In the jury at Festival dei Conservatori, European Section 2016. Dance Supervisor for Qatar Foundation, and relationship between Italy and State of Qatar, for a big show at La Fenice in Venice, Italy, with one hundred performers on stage.

VIDEO 1M Europe 2017

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