Cola di Rienzo

Between Piazza del Popolo and the Vatican, this broad avenue is lined with upscale shops that many Romans prefer to those around Piazza di Spagna because the wide sidewalks and big display windows make shopping easier. Clothing, housewares, gourmet foods, books, and, of course, shoes and bags, along with a Coin department store—Cola di Rienzo has it all, in a high-to-medium price range. Street-corner stands deal in bargain shoes and glassware. Near the Vatican at the west end of the avenue, off Piazza Risorgimento, a score of shops sell religious souvenirs, many of them on Via di Porta Angelica. Via Ottaviano, north of Piazza Risorgimento, has narrower sidewalks and lower priced goods than Via Cola di Rienzo.

Old Rome: Pantheon and Via del Governo Vecchio

The narrow byways and gracious piazzas of Old Rome draw avant-garde shoppers. The secondhand shops of Via del Governo Vecchio are the place to browse for the clothing of yesteryear and for hand-me-down Trifari jewelry, but the street is also becoming more and more known for minimalist boutiques stocked with trendy chic. In May and October torches light the way on Via dei Coronari after dark, and shops are open late for the traditional antiques fair. Via Giulia and Via del Monserrato are also synonymous with art and antiques galleries.

Piazza Colonna and Piazza Barberini

The Rinascente department store, a large Rizzoli bookstore, and classic apparel shops for both sexes set a conservative tone for the lower edge of a hillside shopping district that takes in the more commercial areas of Via del Tritone and Via Barberini. Shoes, bags, classic clothing, and leather apparel, at varying price levels, can be found throughout the area. Via del Tritone has some medium-price and a few expensive shops offering various goods. On Via Veneto are a scattering of high-priced boutiques and shoe stores.

Piazza di Spagna

The most elegant and expensive shops are concentrated in the area fanning out at the foot of the Scalinata di Spagna (Spanish Steps). Via Condotti and Via Borgognona are lined with the boutiques of some of the leading names in high fashion: Armani, Versace, Prada, Mila Schön, and Gianfranco Ferré. From the bottom of the Spanish Steps and off to the right are Via Margutta, known for art galleries, and Via del Babuino, where the once-predominant antiques shops have had to make room for designer boutiques. Intersecting the top-price shopping streets are a number of streets that are lined with specialty shops and boutiques of all kinds.

Via del Corso

Like a single-aisle shopping mall, this historic thoroughfare attracts droves of Romans and tourists who overflow the narrow sidewalks onto the street, dodging passing taxis and buses. Crowds are elbow-to-elbow in front of display windows chock-full of clothing and accessories. Via Fontanella Borghese, between Via del Corso and the palace where Pauline Bonaparte Borghese lived, has a mix of boutiques and art and antiques galleries. Piazza della Fontanella Borghese, flanking the palace, is known for the permanent stalls selling prints and old books.

Via Nazionale

The merchandise is mainstream and prices are generally moderate along this wide thoroughfare near Stazione Termini. A host of shoe stores, handbag and luggage retailers, and off-the-rack clothing stores line the avenue. There’s a Upim department store, too. The museum shop in Palazzo delle Esposizioni, the big neoclassical exhibition building in white marble about halfway along the street, has some interesting small objects that make good gifts or souvenirs.

Avatar photo

By Rome Central Redazione

The Rome Central - Italy in the world  editorial staff consists of freelance editors, journalists, photographers, filmmakers, doctors, writers, video-makers, supporters, poets, writers, actors, singers and many friends. RomeCentral is a Magazine completely no-profit , whoever writes in this magazine does his job without any commercial pressure. NB: No people in Rome Central, from managers to employees etc .., receive any type of compensation. The love for the free journalism repays all our efforts.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rome Central Mag
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
Save settings
Cookies settings